The fashion industry is growing at such a crazy rate that it is unsustainable for the environment. As consumers and as a brand, BlanqSand, we have a great responsibility.

Responsibility towards the environment continues to increase, which is finally beginning to show in our lifestyle and consumption habits. We are increasingly aware of the importance of recycling and reusing, while we are moving towards responsible consumption that makes us reduce the purchase of products packaged or made with plastic. But exercising a sustainable and respectful consumption with the planet also has to do, and a lot, with the clothes we buy. Sustainability in fashion is already one of the significant trends to follow. At BlanqSand we have eco-friendly brands, and it is a trend that will not stop growing because it is one of the industries that harms our most environment.

Bet on sustainable fashion is not an option, but a necessity

It is one of the world's largest industries, and the data on this is clear: each year, around 70 million tons of clothing are consumed in the world. A figure that could decrease if we buy quality clothing, consciously, and responsibly. To make this massive amount of clothing, you need to make use of a wide variety of natural resources that we could conserve if we did things differently. Also, the fashion industry is very polluting. It is responsible for 1.2 billion greenhouse gas emissions, a figure exceeding those of sectors such as air and marine transport.

Water is one of the natural resources that are most affected by fast fashion, which leads millions of consumers to buy clothes in an almost addictive way. To produce the textiles with which the clothes that will fill the establishments of thousands of commercial chains will be made. About 79 billion cubic meters of water are used per year, necessary to grow the raw materials. This water ends up being contaminated with highly toxic chemicals, which seriously damage the soil, biodiversity, and watersheds.

Plastic, an extremely polluting material, floods our seas and oceans, destroying marine life, reaching them in enormous quantities: almost 10 million tons a year. It might seem that the fashion industry has nothing to do with it. Still, the truth is that it is in the sea where about 1.5 million of those tons end up in plastic microfibers that come from fibers such as nylon. , polyester or acrylic. Other threads come from cellulose. Nearly 100 million trees are cut down each year to make them, putting our ancient forests in danger and making them disappear.

What can we do as consumers

As much as large companies begin to take action in this regard, and although there are more and more companies focused on the production of sustainable fashion. If we do not do anything as consumers, an appreciable change can't occur.

Before buying a piece of clothing, ask yourself if you really need it or only give it a couple of uses. And when you need to shop, try to approach clothes that are made with sustainable materials. Look for those garments certified to have been made with recycled materials, that are ecological or that guarantee fair trade. Buy quality clothes that you can use or even promote the rotation of clothes with friends or family.

Take care of the clothes you already have, to allow them to last longer. One of the best ways to do this is by not washing each item more than necessary. In this way, you not only preserve your clothes, but you also avoid wasting water and energy and reduce the environmental impact derived from the use of detergents.

And remember, trust brands committed to responsible brands can know our eco brands through our website, exclusive and quality products.

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