It all began when Giovanna, a corporate lawyer with a solid background and experience in Business Creation and Management, as well as Corporate and International Business Law, made the decision to devote more time to her passion: the creation of a fashion distribution agency. Her fascination with the world of fashion and international entrepreneurship blossomed from an early age, influenced by exposure to different countries due to her family's residence and her studies.
From her childhood, Giovanna displayed a passionate devotion to art and fashion design, living in countries as diverse as Italy, Chile, Panama, the United States, Spain, China, and the United Kingdom. Her destiny changed when she completed an internship in a luxury factory in Asia that sought to break into the Western world. It was then, nine years ago, while still working as a corporate lawyer, that she discovered her true passion: to help emerging designers and brands grow and establish themselves in the Latin American market.
Over the years, Open Concept Brands (OCBrands) has become a comprehensive fashion ecosystem with a wide range of services:
- Agency and Showroom Services:
- Creation and Management of Emerging Fashion Companies, and more.
Giovanna is the director and founder of the OCB Showroom firm. She currently resides between Panama and Madrid. OCB has gained a place in the market, with mentions in renowned media such as Vogue, A Uno, local magazines, and international digital media. Additionally, she has left her mark on the fashion event scene throughout Latin America. Giovanna is a passionate and visionary leader in the fashion industry, dedicated to promoting the success of emerging designers and brands in the competitive Latin American market.