Shani Shemer swimwear is designed to empower women, by making them feel their best. Shani’s designs caught the eye of the international fashion world during the women’s empowering project during Fashion Week.
Shani says that her participation was a challenge because swimwear is rarely associated with both empowerment and classic princess gowns. Yet, Shani managed to create the perfect swim design, inspired by the character of Princess Jasmin in Walt Disney’s classic film, “Aladdin.”
“I’ve designed the swimsuit every princess would consider her own. It was easy for me, because watching “Aladdin” again as a grown, independent, and self-assured woman, I saw Jasmin as an empowering story of living life in your own way and not succumbing to prejudices” said Shani regarding this ambitious project.
The design was presented at the important event by one of the most prominent Israeli models, Shirley Bouganim. But this is just the beginning of the journey for the swimwear brand.
Shani is constantly coming up with new chic, comfortable and trending designs.