3 CHANGES IN THE FASHION INDUSTRY YOU SHOULD KNOW

The fashion industry faces a new revolution. The internationalization of consumption, new manufacturing cycles, and consumer demand for transparency are causing fashion firms to re-evaluate and manage their production methods and supply chains in new ways. In other words, consumers' new habits are giving rise to new ways of managing fashion companies' logistics chains.

The form of consumption that dominates society today requires changes in this fashion sector and, according to Launchmetrics, these are the three main changes that the fashion production chain is going to face:

1. Supply chain flexibility

The latest technological innovations introduced by brands in the sector have marked a before and after. New players such as mobile payment, so-called smart fitting rooms, or in-store screens, which allow shoppers to search for the garments they want, have improved physical stores' experience. But that's just the part that we see as consumers. The shopping experience that brands offer us involves much more work than we can see from the outside, and with these two changes that are going to take place throughout the chain we will be able to see how the industry improves.

2. Adaptation to the new cycle of consumption demanded by consumers

Internet, specifically social networks, has led to significant changes in different populations' consumption habits. No longer do you have to wait for fashion magazines to publish photos of the runway shows or for designers to put their new products on sale. Thanks to social networks, we immediately know the great creators' proposals -thanks to streaming-. With the appearance of strategies such as the "see now, buy now", which have arranged various designs during the last weeks of fashion, we can buy what appears on the catwalk instantly.

For this reason, it is indispensable to try to know what our consumers expect of us and -related to the previous point- making a reasonable estimate of the stocks of each store is going to be a fundamental point in the sales strategy of any company. Thus, in this part of the logistics chain, it will also be essential to know how much each store handles and needs. For this reason, companies have implemented tools that allow them to see where each garment is and make predictions. Thanks to the analysis of influencers and stylists, to know which garments to create a more significant number of, optimizing the company's resources and avoiding, as far as possible, surpluses.

3. Quality and transparency of the production chain

We do not know if for fashion or real awareness, but it is a fact that more and more consumers are concerned about the origin, the "made in," of the garments they consume. More and more companies are forced to inform their consumers about the practices they carry out in the manufacturing processes of the items they put on sale. What materials are used, where they come from, their factories' location, under what conditions do the employees of these factories work, etc. These are information that the consumer is in demand today, and that has made many companies focus their efforts on improving their social responsibility policies

At BlanqSand we work with responsible brands, a sustainable and eco-friendly fashion where quality and design prevail above all else

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