Internet, specifically social networks, has led to significant changes in different populations' consumption habits. No longer do you have to wait for fashion magazines to publish photos of the runway shows or for designers to put their new products on sale. Thanks to social networks, we immediately know the great creators' proposals -thanks to streaming-. With the appearance of strategies such as the "see now, buy now", which have arranged various designs during the last weeks of fashion, we can buy what appears on the catwalk instantly.
For this reason, it is indispensable to try to know what our consumers expect of us and -related to the previous point- making a reasonable estimate of the stocks of each store is going to be a fundamental point in the sales strategy of any company. Thus, in this part of the logistics chain, it will also be essential to know how much each store handles and needs. For this reason, companies have implemented tools that allow them to see where each garment is and make predictions. Thanks to the analysis of influencers and stylists, to know which garments to create a more significant number of, optimizing the company's resources and avoiding, as far as possible, surpluses.
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